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How We Improved ITTV.sk
(Case Study on a Hypothetical Project)
1. Initial Situation
ITTV.sk, a local business in Trebišov, faced the following challenges:
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Weak online presence with a basic website.
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No paid ads and minimal activity on social media.
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Strong competition, such as EMAX TV and SECOMP, dominating the market.
Goal: Increase visibility and attract more customers through effective digital marketing.
2. Digital Growth Strategy
Together, we developed a strategy focused on:
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Analyzing the target audience and their needs.
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Utilizing effective tools like Google Ads and Facebook Ads.
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Redesigning the website with an emphasis on trust, transparency, and action.
We began with an in-depth analysis of the market and target audience:
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Identified key keywords that resonate most with local customers, such as:
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"computer repair Trebišov"
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"cheap computers for sale Trebišov."
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Used tools like Google Keyword Planner to create optimized keyword lists.
3. Analysis and Planning
4. Implementation of Google Ads
We launched targeted Google ads that highlighted:
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Free diagnostics: to attract new customers.
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Fast computer and laptop repairs: addressing urgent issues.
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Sales of new computers: increasing revenue through upselling.
Additionally, we created and optimized a Google My Business profile.
5. Social Media: Facebook Ads
To reach passive customers, we utilized Facebook by:
First, setting up the FB Pixel, and then:
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Carousel Ads: Image + free diagnostics offer, aimed at generating phone calls.
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Story Post: Engaging customers through a compelling story that reflects their problems and solutions.
6. Website Redesign
We improved the ITTV.sk website to make it more user-friendly:
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Revamped the content using the HSO framework (Hook, Story, Offer).
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Added strong CTAs (calls-to-action) to boost engagement:
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"Get free diagnostics today!"
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Emphasized the locality and transparency of the services.
7. Optimization and Results
After implementing the strategy, we hypothetically achieved:
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Google Ads: 1,200 clicks, 120 new customers, revenue of €6,000.
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Facebook Ads: 500 clicks, 40 new customers, revenue of €2,000.
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Total Revenue: €8,000 with an investment of €750. ROI: 966.7%.
8. Recommendations for Long-Term Growth
To sustain success, we recommend:
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Regularly optimizing ads based on analytics.
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Building an email database for long-term customer communication.
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Adding testimonials to the website and social media platforms.
Note: This project is purely hypothetical, and all mentioned results, statistics, and analyses are simulations for the purpose of this case study.